We need to move away from cut-and-paste approaches to recycling

Technological innovation is reshaping waste management and recycling. The range of materials that can be recycled is expanding, and there is increased awareness of the potential for innovative businesses at the forefront of the circular economy. Unfortunately, recycling campaigns aren’t working. Globally, recycling rates have stagnated at around 8.6%.

While we invest in uncovering new technologies to process or replace plastics, we must not lose sight of the importance of everyday consumer habits. To truly advance recovery and recycling of plastic waste, we need to invest in both.