Annerieke is responsible for driving impact, its programs, and other strategic partnerships at The Circulate Initiative.

Annerieke brings more than 20 years of circular economy experience working with businesses and governments to her role. She ensures The Circulate Initiative and its partners focus on addressing system gaps to prevent plastic leakage and advance an inclusive, circular economy.

Previously, Annerieke served as Marketing Director Benelux at L’Oréal. She has led waste management projects in Indonesia and served on the Board of Directors of Circle Economy. While at Circle Economy, she was responsible for incubating and managing several programs, scaling its impact, and directing its fundraising efforts. Key programmes she led included the Thriving Cities Initiative Doughnut Cities work in collaboration with Kate Raworth (nominated for the Earthshot Prize) and the Circle Lab for Cities programme with global partners.

Annerieke holds a Master of International Law from the University of Amsterdam, the Netherlands and a Postgraduate Degree in Tropical Landscapes Reforestation, Restoration, Sustainable Land Use from Yale University, United States.